Demand Intelligence · Built for Fashion Retail

You track what sells.
We track what doesn't.

Every missed search is a missed sale. Lacuda surfaces the invisible demand behind your customers' searches — tailored to your exact catalogue, your categories, your gaps.

Get Early Access See how it works →
£4,820
estimated lost revenue
in the last 7 days
38
search categories with
no matching products
↑ 34%
search volume growth
week-on-week
The Problem

Shoppers who use search generate 44% of ecommerce revenue — despite being just 24% of visitors.

What they search for, and don't find, is the most valuable signal in your store. Zero-result searches, unmatched queries, catalogue gaps — all tracked, quantified, and surfaced in one place. Lacuda makes it visible.

Built Around Your Catalogue

Not generic search data.
Your customers. Your categories.

Lacuda learns the language of your specific store. A dress retailer gets granular signals on silhouette, length, and occasion. A swimwear brand sees coverup styles, cut preferences, and print trends. The intelligence is always specific to what you actually sell.

👗
Dress Retailer

Lacuda distinguishes between silhouette, length, and occasion — so you know exactly which dress categories are being searched and not stocked.

midi dress maxi formal dress mini wrap cocktail dress slip dress bridesmaid dress
👙
Swimwear Brand

Beyond "swimsuit" — Lacuda surfaces demand for specific cuts, coverup styles, and print trends your catalogue may be missing entirely.

crochet coverup high waist bikini longline swimsuit floral sarong bandeau top mesh coverup
👕
Casual / Streetwear

Graphic tees aren't one category. Lacuda reads fit, print style, and cultural reference — so "vintage band tee" and "oversized anime tee" are treated as distinct demand signals.

oversized graphic tee vintage band tee anime print shirt cropped graphic skate logo tee retro sports tee
What You Get

Seven demand signals.
One dashboard.

7 signals
£
A number on what you're losing
A live lost-revenue counter tied to unmatched searches. Puts a price on the gap so it's impossible to ignore.
◎
No-result searches & gap analysis
Every search that returned no match is captured and ranked. Leather jackets, midi skirts, cardigans — tracked even if you've never stocked them.
↑
Know what's trending before it peaks
Search queries ranked by week-on-week growth. See demand building before it becomes obvious — or sold out elsewhere.
▦
Track the pulse of your store's search activity
Day-by-day search volume across your store — so you can see when demand spikes, when it drops, and how the overall trend is moving.
▤
See which colours and categories are underserved
A colour × category heatmap specific to your catalogue. See exactly where search demand exceeds your stock depth.
〜
See which styles are rising — and which are fading
How demand for each style category trends across your catalogue — dresses, t-shirts, shirts — so you can see what's growing and act before it shows up in sales.
◯
Know which products to restock first
Out-of-stock products that customers are still actively searching for, ranked by demand. Restock decisions backed by real intent.
How It Works

Plug in. See demand. Act on it.

Demand Intelligence Real-time signals from shopper search behaviour Last updated 20:27:47 TOTAL SEARCHES 462 all time NO-RESULT SEARCHES 84 below match threshold EST. LOST REVENUE £751 from unmatched searches TOP COLOUR Black 96 searches TOP CATEGORY T-Shirts 224 searches SEARCH VOLUME — LAST 7 DAYS 347 searches this week 80 60 40 20 0 04-28 04-29 04-30 05-01 05-02 05-03 05-04 TRENDING SEARCHES last 3 days vs prior 3 red tshirt -40% 6 searches blue tshirt.jpg NEW 4 searches black tshirt +33% 4 searches vacation_inspo.jpg +0% 4 searches GAP ANALYSIS searches with no match leather jacket 12 unmatched knit cardigan 10 unmatched denim jacket 10 unmatched blazer 9 unmatched COLOUR x CATEGORY HEATMAP search volume T-SHIRTS DRESSES SHIRTS BLOUSES Red 63 17 Black 17 77 2 Blue 42 7 5 White 21 26 SEARCH TYPE Image Text ESTIMATED LOST REVENUE · 7 DAYS £751 from 84 unmatched search categories STYLE DEMAND by category Dresses T-Shirts Shirts Blouses 40 30 20 10 04-28 04-29 04-30 05-01 05-03 05-04 SEARCH TO STOCK GAP frequently searched · out of stock OUT OF STOCK 8 searches OUT OF STOCK 6 searches OUT OF STOCK 5 searches
1
Lost Revenue Counter
Every unmatched search quantified as lost revenue — a concrete number, not a vague sense of missed demand.
2
No-Result Searches & Gap Analysis
The exact terms your catalogue can't match — leather jackets, midi skirts, cardigans — all tracked even if you've never stocked them.
3
Trending Searches
Search queries ranked by week-on-week growth. See what's building before it peaks.
4
Search Volume
The real shape of your search traffic over the past week, with actual dates from your store.
5
Colour × Category Heatmap
Demand intensity mapped across your exact colour and category structure. See where the gaps are deepest.
6
Style Demand Over Time
How demand for each style category trends across your catalogue — see what's growing and what's fading.
7
Search to Stock Gap
Out-of-stock products still being searched for, ranked by demand so you know exactly what to reorder first.
1
Plug in to your storefront
Lacuda connects to your existing search layer with minimal setup, configured around your specific catalogue and categories.
2
Your demand picture builds automatically
Every search is logged, scored, and surfaced. Gaps, trends, and stock mismatches appear in your dashboard in real time — specific to how your customers describe what they want.
3
Act on it
Restock with confidence. Brief your buyers with data. Cut the gut-feel out of your buying cycle.
Early Access

See your
hidden demand.

If you're curious about what your customers are searching for and not finding, we'd love to talk. Get in touch and we'll show you what Lacuda looks like for your store.

Thanks — we'll be in touch shortly.